Pew Study: Nearly 60% of Young Women Turn to Influencers for Health Information

Social media has increasingly become a source of health information for many Americans, with wellness content spanning nutrition, mental health, fitness, and medical advice widely shared by online personalities. Pew Research Center regularly tracks how different demographic groups consume news and information, including health-related content, as part of its broader research into digital media habits. The reliance on influencers for health guidance has drawn attention from public health officials and researchers who study the accuracy and reliability of such content compared to information from licensed medical professionals. This survey adds to a growing body of research examining how younger audiences, particularly women, navigate wellness information in an increasingly fragmented media landscape.