Housing4 sources · 4 articles

Publicis Agrees to Acquire Data Firm LiveRamp for $2.2 Billion

French advertising giant Publicis has agreed to buy U.S. data connectivity company LiveRamp in an all-cash deal valued at $2.2 billion.

First reported

By Adweek on May 17, 2026 at 8:00 AM EDT

Last update

May 17, 2026 at 3:12 PM EDT

4 sources · 4 articles

4 sources write about this

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Publicis Agrees to Acquire Data Firm LiveRamp for $2.2 Billion — Photo: Image via pixabay (Image for illustrative purposes only)

In brief

French advertising giant Publicis has agreed to buy U.S. data connectivity company LiveRamp in an all-cash deal valued at $2.2 billion.

Facts about this story

1
Publicis agreed to acquire LiveRamp for $2.2 billion in cash.
2
LiveRamp is a U.S.-based data connectivity and identity resolution company.
3
Publicis is headquartered in France and operates as a major global advertising group.
4
The acquisition was reported across multiple outlets around May 17, 2026.
5
No regulatory approval timeline or closing date was confirmed in available sourcing.

Background

LiveRamp operates in the data collaboration and identity resolution space, providing tools that help brands and agencies connect and activate first-party data across platforms without relying on third-party cookies. The company has positioned itself as infrastructure for data-driven advertising as the industry moves away from cookie-based tracking. Publicis has pursued an acquisitions-led strategy in recent years, building out its data and technology services through deals intended to reduce reliance on traditional media buying. An acquisition of LiveRamp would represent one of the group's larger disclosed transactions in the U.S. market.

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